Passionate about making an idea come to life by giving it a name, face, voice, personality
and then wings so it can fly. 
Committed to visual storytelling that reveals the intrinsic and surprising extraordinariness
in the seemingly ordinary.
Curious to investigate; skilled at watching, learning, doing; determined to do it with instinct
and integrity and relentless in the pursuit of design.

I am an independent brand design consultant based in India.
An alumna of the London College of Communication and College of Art New Delhi,
I am passionate about creating and enhancing brand experiences.
 

My personal involvement as an independent consultant allows for a deeper
and more meaningful engagement, with clients as collaborators,
contributors and equal partners in the creative process.

With over a decade of experience in brand design, I have worked with agencies like
Bates India, State of Mind New Delhi, Felton Communications London,
Illum Design New Delhi, Insignia Worldwide and Landor Mumbai.

I freelance independently and in collaboration with creative individuals 
and innovative agencies to create brand experiences across industries 
including hospitality, fashion, lifestyle, education, art & design, manufacturing,
airlines, IT, e-commerce and social welfare.